Privacy Policy & Cookie Policy

ETRUSCOPHARM Servizi & Marketing - owner of the registered trademark ETRUSCOPHARM® (hereinafter "ETRUSCOPHARM") and do local e-commerce ETRUSCOPHARM-SHOP.IT and related subdomains (hereinafter "website"), as data controller, wishes to inform users regarding the methods of processing personal data provided to ETRUSCOPHARM, as provided for in order to adapt to the European Regulation no. 679/2016 regarding the protection of personal data (GDPR).

We particularly wish to inform users about:

Types of collected data

In order to make purchases, receive e-books, request information or simply get in touch with ETRUSCOPHARM, the user provides ETRUSCOPHARM with some personal data, which will be treated with respect and confidentiality.

The customer data collected relates to names, social security numbers, addresses, email and telephone numbers (data necessary for billing and customer management). Other data usually collected relating to users of the and ETRUSCOPHARM-SHOP.IT site are: web pages visited, interests in the field of natural remedies and lifestyles, names and email addresses, date of birth, shopping habits.

Navigation data is also collected, relating to the use of the services offered by the website, through cookies in accordance with: Cookie Policy


ETRUSCOPHARM undertakes to protect and respect the privacy of users, and will use this data, on legitimate interest, only for the purposes set out below.

Special data categories

The processing of the data of the interested party may also concern particular data, of a sensitive nature, pursuant to art. 4, paragraph 1, letter d) ("sensitive data") and article 26 ("Guarantees for sensitive data") of the Code (or those data "... suitable for revealing racial and ethnic origin, religious beliefs, philosophical or other kinds, political opinions, membership of parties, trade unions, associations or organizations of a religious, philosophical, political or trade union nature, as well as personal data suitable for revealing the state of health and sexual life ").

Children under 18 years

ETRUSCOPHARM  does not knowingly collect and process the personal data of minors under the age of 18 who may use the website.

Purpose of data processing

ETRUSCOPHARM collects and processes personal data of the interested parties for the execution of the obligations deriving from the contractual relationships established with ETRUSCOPHARM (contractual purposes) or for the performance of other activities, in particular: customer management, fulfillment of accounting and tax obligations, management of disputes, marketing, statistics and customer satisfaction surveys.

The data processed are also used to manage users' accounts, to improve and personalize their browsing experience on the site, to send requested products or services, to communicate news and promotions through newsletters, messages on social networks, sms and push notifications from browser. The reviews left by users relating to their experience with ETRUSCOPHARM products are published on the company website and can also be reused on social networks, brochures, advertising materials etc. (marketing purposes of ETRUSCOPHARM).

The data is also processed in the event that the company engages in activities functional to the sale of a company and business unit, acquisitions, mergers, demergers or other transformations and for the execution of such operations (purposes of legitimate business interest)

The data will be processed lawfully, with respect and confidentiality. The personal data that users provide, voluntarily through interactions with the services offered, are processed, with their consent, only for the purposes described above.

Processing of personal data for these purposes is not mandatory, but the refusal to provide them involves the impossibility to establish and execute the relationships in question.

Communication to third parties 

 The achievement of the aforementioned purposes may also take place by means of transmission and communication of data to third parties, by which we mean such third parties authorized to the related processing of the data, as they are in charge of carrying out or providing specific services strictly functional to the execution of the contractual relationship, such as: banks and credit institutions; companies responsible for packaging, shipping and delivery of goods; professionals; external debt collection companies.   

In order to carry out web marketing activities and to measure the degree of customer satisfaction, the transmission of data also takes place to software / marketing agencies specializing in customer service and web marketing.

The names and addresses of these third parties are available at the request of the users and the addresses of such third parties are available at the request of the users.

Processing Methods

ETRUSCOPHARM processes the personal data of users in a lawful and correct manner, in accordance with the regulatory provisions dictated by the European law, in order to ensure their confidentiality and security.

The processing is carried out using manual, IT and telematic tools, with organizational methods and with logic strictly related to the purposes indicated.

Retention period of personal data: ETRUSCOPHARM will retain personal data for the period necessary to fulfill the purposes for which they were collected; the data collected for the Contractual Purposes are kept for the entire duration of the contract and for the 10 years following the expiry of the same for defense purposes and / or to assert a right of ETRUSCOPHARM in judicial and / or out-of-court proceedings in the event of related disputes execution of the contract; the data collected for the purposes of the law are kept for a period equal to the duration prescribed for each type of data by law; the data collected for Marketing Purposes are kept for a period equal to the entire duration of the User's registration on the Site through their account as well as for the 2 years following the termination, deactivation and / or cancellation of the same; the data collected for Legitimate Business Interest Purposes are kept for a period of 10 years from the time of collection.

Once the terms indicated above have elapsed, the User's data may be deleted, anonymized and / or aggregated.

Users rights

The User may, at any time and free of charge:

  •  obtain confirmation of the existence or not of data concerning him and have communication thereof;

  • Know the origin of the data, the purposes of the processing and its methods, as well as the logic applied to the processing carried out using electronic tools;

  • Request the updating, rectification or - if interested - integration of data;

  • Obtain the cancellation or blocking of any data processed in violation of the law, and to oppose, for legitimate reasons, the processing;

  • Object, in whole or in part, to the processing of data concerning him for direct marketing purposes carried out through automated and / or traditional methods;

  • Withdraw, at any time, the consent to the processing of data, without prejudice in any way to the lawfulness of the processing based on the consent given prior to the revocation. 

At any time, Customers may contact the Data Controller indicated below, to exercise their rights or to change the consents issued in the telephone information, by writing to the attention of the Data Processor.

 Data controller

The subject of data processing is ETRUSCOPHARM Servizi & Marketing (ETRUSCOPHARM) – located in Via A.M.Tondoli (INTERNO 5) – 50054 Fucecchio (FI) (Italy). At any time, the user can contact the Data Controller by writing to the following e-mail address to exercise his rights:

Changes and updates

 This information is valid from the date of 01/10/2020. ETRUSCOPHARM could also make changes and / or additions to this information, also as a consequence of any subsequent amendments and / or regulatory additions. The changes will be notified in advance and users can always view the text of the information on this page.

Permission to personal data processing

 I declare that I have understood the information relating to the processing of my personal data (privacy policy) and to give ETRUSCOPHARM my consent (which I can in any case subsequently revoke) to the processing of such data (including particular ones) for the purposes described above .

Cookie Policy


What are the cookies

Cookies are small text files that are automatically placed on the browser's PC within the browser. They contain basic information on Internet browsing and thanks to the browser they are recognized every time the user visits the site.

Cookies used by this website

This site uses cookies, including from third parties, to improve the browsing experience and allow those who surf to take advantage of our online services and view advertising in line with their preferences. The cookies used on this site fall into the categories described below.

Cookies Management



These cookies are of a technical nature and allow the site to function properly. For example, they keep the user connected while browsing, preventing the site from requesting to log in several times to access subsequent pages.


These cookies allow you to remember the preferences selected by the user while browsing, for example, they allow you to set the language.


These cookies help us to understand, through data collected in anonymous and aggregate form, how users interact with our websites by providing us with information relating to the sections visited, the time spent on the site, any malfunctions. This helps us to improve the performance of our websites.


We make use of various suppliers who can in turn install cookies for the proper functioning of the services they are providing. If you wish to have information about these third-party cookies and how to manage consent, please access the links in the tables below.

Furthermore, by accessing the page it is possible to find out about behavioral advertising as well as deactivate or activate the companies listed and who work with website managers to collect and use useful information to the use of advertising.


These cookies allow you to identify the interests of the user who is browsing the site for the sole purpose of providing personalized content.


These cookies (third party web services) provide anonymous / aggregate information on how visitors navigate the site. Below are the links to the respective privacy policy pages.

·       Adobe

·       Adobe Analytics: Statistics system

·       Cookies analitici

·       privacy policy

·       Nielsen

·       SiteCensus: sistema di statistiche

·       Cookies analitici

·       privacy policy


The ETRUSCOPHARM e-commerce site also uses third-party cookies, such as TrustPilot or similar: companies specialized in providing a review collection and publication service.


This website uses Google Analytics exclusively for statistical purposes. The cookies in question collect information in aggregate form in order to monitor and analyze access to the pages of the site. The information generated by the cookie on the use of the website is communicated to Google Inc. For more details and to disable saving, please visit this web page on the Google Analytics Privacy Policy. The Google Analitycs cookies installed by this site are anonymized, consequently they do not perform user profiling and do not require consent, so they are automatically installed following access to the site.


These third-party cookies are used to integrate some common features of the main social media and provide them within the site. In particular, they allow registration and authentication on the site via facebook and google connect, the sharing and comments of pages of the site on social networks, enable the "like" on Facebook and "+1" on G + features. Below are the links to the respective privacy policy pages.


·       Facebook

·       privacy policy

·       G+

·       privacy policy

·       Youtube

·       privacy policy

·       Twitter

·       privacy policy

·       Linkedin

·       privacy policy

·       Instagram

·       privacy policy

·       Pinterest

·       privacy policy

 Remember that you can manage your cookie preferences also through the browser 

· If you are using Internet Explorer: iIn Internet Explorer, click "Tools" then "Internet Options". In the Privacy tab, move the cursor up to block all cookies or down to allow all cookies, and then click OK.

· If you are using the Firefox browser: go to the "Tools" menu of the browser and select the "Options" menu Click on the "Privacy" tab, uncheck the "Accept cookies" box and click OK.

· If you are using the Safari browser: from the Safari Browser select the "Edit" menu and select "Preferences". Click on "Privacy". Always set the "cookies Block" setting "and click OK.If you are using the Google Chrome browser: Click the Chrome menu in the browser toolbar. Select “Settings”. Click on “Show advanced settings”. In the "Privacy" section, click on the "Content settings" button. In the "Cookies" section, select "Do not allow sites to store data" and control "block cookies and third-party site data", and then click OK.

If you use any other browser, look for how to manage cookies in the browser settings.

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